Born in Seoul, raised in the midwest USA, and educated in New York City and Paris, JI WON CHOI’s work revolves around human cultures and using design to promote positive change within societies.

A graduate of Parsons School of Design, she presented her thesis collection, EXCESSIVISM, at the Parsons Benefit in May 2017. The collection was the winner of Kering Empowering Imagination Award, winner of Yoogygen Award by Yoox, finalist of Eyes on Talent Award, CFDA Fashion Future Graduate, and finalist of Parsons Creative Systems Award. Her work has been displayed at the Bergdorf Goodman window in New York and at New York Textile Month. In September 2017, she was awarded the “Ones to Watch” Award by Fashion Scout and presented her collection at London Fashion Week. In April 2018, her exclusive capsule collection for Yoox was launched. Selected as one of series 6 designers, she is presenting her next collection at New York Fashion Week in partner with the CFDA and LIFEWTR. Her work has been featured in various international magazines, and exclusive interviews have been featured on Vogue Italia, Vogue USA, LOVE, Modern Weekly China, and Bullett Media.